Six Steps is all it takes to ensure product success. Read more about this here ...
Monday, 31 October 2011
Tuesday, 4 October 2011
SolidWorks - Beyond Kernels
SolidWorks has been an enviable product for many CAD Software developers and companies for many reasons - Ease of Use, Rich Feature / Functionality and above all empowering users with a voice that the developers listen to all the time.
When Parametric Solid Modelling was in its birth pangs, kernels, architecture, operating systems were discussed threadbare to focus on the inherent power of visualization in enabling design of better products.
It is well known that SolidWorks has been leveraging on the Solid Modelling strengths of Parasolid, Surfacing capabilities of ACIS (Spatial) and Advanced Math Libraries of CATIA to put SolidWorks on steroids as we know it today. Just looking at the Installation directory and DLL's installed would throw light on the above statement.
For many years, SolidWorks has not really been relying on any particular kernel for its existence and growth. A cursory view of features such as Multi-body parts, deformable solids, n-sided patch fill would help users understand the versatility of features that have made users love SolidWorks the way it is today.
Upward Compatibility between different releases while protecting legacy data is a de facto essential that every CAD Software developer understands and accepts. Market always determines the choice and popularity of a particular shift. Cases in point are SDRC/Ideas and CATIA V4 to V5 transformation, not to metion CADDS after Parametric Technologies acquired it. SpaceClaim uses ACIS from Spatial (owned by Dassault). Can SpaceClaim open 3D models of any CAD toolkit and still edit and change features? Yes. Why? Not because of the Kernel per se, but how the Kernel is put to use for a specific intent by the CAD Software developer.
At the user level or for that matter at the IT Data Management level, no one is really worried about the internal architecture or function calls of their underlying engine as long as the User level functionalities and flexibilities are protected, enhanced and stabilized. Even API calls from top-level user routines can be protected during version enhancements as we have seen before. When SolidWorks started it was just Parasolid. Did the user really know or get a knee-jerk reaction when SolidWorks started empowering its users with features based on multi-kernel strategy?
Whispers and innuendo's about the future SolidWorks releases may be making the rounds for reasons beyond objectivity, but SolidWorks knows that its objective is to deliver on one thing - A Pleasant User Experience. Kernels are just that - lying underneath and delivering what their masters - the code developers want. Users could not care less.
When Parametric Solid Modelling was in its birth pangs, kernels, architecture, operating systems were discussed threadbare to focus on the inherent power of visualization in enabling design of better products.
It is well known that SolidWorks has been leveraging on the Solid Modelling strengths of Parasolid, Surfacing capabilities of ACIS (Spatial) and Advanced Math Libraries of CATIA to put SolidWorks on steroids as we know it today. Just looking at the Installation directory and DLL's installed would throw light on the above statement.
For many years, SolidWorks has not really been relying on any particular kernel for its existence and growth. A cursory view of features such as Multi-body parts, deformable solids, n-sided patch fill would help users understand the versatility of features that have made users love SolidWorks the way it is today.
Upward Compatibility between different releases while protecting legacy data is a de facto essential that every CAD Software developer understands and accepts. Market always determines the choice and popularity of a particular shift. Cases in point are SDRC/Ideas and CATIA V4 to V5 transformation, not to metion CADDS after Parametric Technologies acquired it. SpaceClaim uses ACIS from Spatial (owned by Dassault). Can SpaceClaim open 3D models of any CAD toolkit and still edit and change features? Yes. Why? Not because of the Kernel per se, but how the Kernel is put to use for a specific intent by the CAD Software developer.
At the user level or for that matter at the IT Data Management level, no one is really worried about the internal architecture or function calls of their underlying engine as long as the User level functionalities and flexibilities are protected, enhanced and stabilized. Even API calls from top-level user routines can be protected during version enhancements as we have seen before. When SolidWorks started it was just Parasolid. Did the user really know or get a knee-jerk reaction when SolidWorks started empowering its users with features based on multi-kernel strategy?
Whispers and innuendo's about the future SolidWorks releases may be making the rounds for reasons beyond objectivity, but SolidWorks knows that its objective is to deliver on one thing - A Pleasant User Experience. Kernels are just that - lying underneath and delivering what their masters - the code developers want. Users could not care less.
Friday, 2 July 2010
What next in 3D CAD? - Ideas for Next Generation Technology
It has been over two decades since a new technology emerged in 3D CAD Design. Parametric representation and B-Rep modelling created a tectonic shift in the CAD industry spawning several codes with the latest generation exploiting the Windows architecture for ease-of-use and reach.
While history based representation has provided innumerable benefits, history free editing, a mere corollary, has been confined to limited areas of geometric manipulations in comparison to creat-modify-update-release nature of drawings for manufacture, that the industry requires.
Common challenges still remain in 3D CAD technology that needs to be addressed. Some of them include:
While history based representation has provided innumerable benefits, history free editing, a mere corollary, has been confined to limited areas of geometric manipulations in comparison to creat-modify-update-release nature of drawings for manufacture, that the industry requires.
Common challenges still remain in 3D CAD technology that needs to be addressed. Some of them include:
- Handling of large data sets
- Faster regeneration time during edit and update processes
- Quicker and easier ways of generating/ modifying 2D Drawings
- Intuitive approach to design using constraint-free environment
- Operating System Independent environment
- Freedom to collaborate without data translation
- 2D framework that enables 3D data manipulation without losing sight of the 2D drawing - be it part or assembly (because at the end of the day the user requires a 2D Drawing anyway - am I asking for a roll back ? No !)
- Hybrid approach with both History-free and History-based environment wherein the user has the choice to decide on the approach in the middle of a design process - going back and forth
- Transparent inter-operability - absoluted no barriers !
- Ability to handle Large data sets in fractions of time taken currently
- Surface or Solid - User does not care or should not be troubled to fix 'closure volume' errors
- If one can view HTML pages on any web browser, why not 3D CAD and associated 2D CAD data? e-Drawings has helped - but still more needs to be done here.
- Web standards have evolved - why not leverage on this for 3D CAD environment and framework? (a.k.a Google Sketchup with an advanced framework)
- OS Free, platform independent approach with distributed cloud computing (this is emerging as a serious alternative with much spoken and written about it)
- If Torrents can used a distributed collaborative framework, why not leverage on this for 3D CAD data sets?
Time to re-look at Gregory Patch?
Gregory patch (remember Designbase from Ricoh?) has numerous intrinsic advantages over NURBS in terms of handling large data sets, concise representation and computationally less intensive architecture. Combined with cloud computing, history/history-free hybrid approach, simplified language (CTML - CAD Text Mark Up language?), ability to manipulate 3D data in 2D (yes - I mean this seriously) and 'Torrent'ial collaborative engineering - we will have a deadly cocktail of capabilities that I am sure the users would enjoy and celebrate !
Let us free our minds of constraints and break conventions, now that technology empowers such initiatives. Are we ready for this?
Saturday, 26 June 2010
DraftSight - Is this the Google of CAD?
Dassault Systemes recently announced FREE Download of DraftSight - an alternative to popular 2D CAD Software to create, edit, manage and share DWG Files. It sure is exciting that the 2D CAD users got an alternative that helps them get their drawings done with no investment but for internet download time !
This event is significant in more ways than one. Firstly, it emphasizes the fact that 2D CAD technology is no longer a serious choice for Design Engineers when 3D CAD, such as SolidWorks, is available at affordable costs. Secondly, the price of any product drops when demand is not there! Rightly so.
I happened to download the Beta version of DraftSight and am impressed on many counts:
1. Opening very large DWG Files is done in a fraction of the time taken by other 2D CAD software.
2. Installer is just 42 MB in Size !
3. Interface is akin to popular 2D CAD that professionals are used to.
4. Support upto Version 2010 of DWG format
5. Virtually no training is required to get started.
6. Good online documentation
7. Simple process of license activation
8. Community login based support. Online enhancement requests reviewed by developers.
DraftSight is a trendsetter for lowering the cost of ownership of 2D CAD. Costly upgrades can be avoided resulting in money saving.
Pricey 2D CAD software just became redundant. While LISP and network licensing schemes for professional users is still chargeable, these functionalities are seldom a mandatory pre-requisite. Why a network license when the license is FREE ?
For large and small organizations spending huge amount of money in buying and upgrading their existing 2D CAD software, DraftSight is an alternative worth considering seriously.
With Mac OS and Linux support coming in the near future, DraftSight is going to be OS independent. Is this the Google of CAD? While Google with its search engine has changed the lives of millions in their quest for information, knowledge and e-commerce, this CAD initiative is bound to create goodwill among CAD Engineers for continued patronage and development of a superior product at a fraction of the cost. Customers just pay for the services rendered ! Is this not Pay per use policy?
While there are many flavours of DWG editing software available, none of them comes close to DraftSight in terms of cost of ownership and above all community based support.
A Truly Appreciable initiative from Dassault Systemes indeed - CAD just got Googled !
This event is significant in more ways than one. Firstly, it emphasizes the fact that 2D CAD technology is no longer a serious choice for Design Engineers when 3D CAD, such as SolidWorks, is available at affordable costs. Secondly, the price of any product drops when demand is not there! Rightly so.
I happened to download the Beta version of DraftSight and am impressed on many counts:
1. Opening very large DWG Files is done in a fraction of the time taken by other 2D CAD software.
2. Installer is just 42 MB in Size !
3. Interface is akin to popular 2D CAD that professionals are used to.
4. Support upto Version 2010 of DWG format
5. Virtually no training is required to get started.
6. Good online documentation
7. Simple process of license activation
8. Community login based support. Online enhancement requests reviewed by developers.
DraftSight is a trendsetter for lowering the cost of ownership of 2D CAD. Costly upgrades can be avoided resulting in money saving.
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For large and small organizations spending huge amount of money in buying and upgrading their existing 2D CAD software, DraftSight is an alternative worth considering seriously.
With Mac OS and Linux support coming in the near future, DraftSight is going to be OS independent. Is this the Google of CAD? While Google with its search engine has changed the lives of millions in their quest for information, knowledge and e-commerce, this CAD initiative is bound to create goodwill among CAD Engineers for continued patronage and development of a superior product at a fraction of the cost. Customers just pay for the services rendered ! Is this not Pay per use policy?
While there are many flavours of DWG editing software available, none of them comes close to DraftSight in terms of cost of ownership and above all community based support.
A Truly Appreciable initiative from Dassault Systemes indeed - CAD just got Googled !
Tuesday, 2 March 2010
Solving Quality Issues by Design - A G D & T and Tolerance Stack Analysis Approach
White Paper on Importance of G D and T with Tolerance Stack Up Analysis for developing 0 PPM Designs and Solving Quality issues is presented with case study involving an Electric Motor Designed and analyzed using SolidWorks and SigmundWorks Software.
Quality in Assembly Build and Performance affects profitability. Acceptable quality depends on drawings that define design specifications. G D & T Drawings developed according to ASME Y14.5/ ISO Standards and ensured for correctness and completeness is the first step. Assigning least cost tolerances, predicting assembly build and performance is the next step towards developing a fool-proof quality regime. This is done by performing Tolerance Stack Up Analysis. Implementing technological tools to achieve this has following inherent benefits:
1. Correctness and Completeness of Drawings eliminates ambiguities, re-work and errors in production/ inspection processes
2. Identification of dimensional parameters affecting assembly build and performance provides insight into causes and creates objective framework for Least Cost Tolerancing
3. Incorporation of existing Process Capabilities for dimensional management enables decisions on investments in machines, tools and new processes
4. Identification of process stage, based on dimensional sensitivity, when manufacturing processes goes out of control ensures processes are monitored, corrected and controlled effectively
5. Aligning the Design Process with the Manufacturing and Inspection goals helps achieve consistent product quality at affordable cost
To integrate and sustain in a world market, at higher levels of profitability, it is essential that technology content in products is enhanced substantially – an essential ingredient for success.
Please visit: http://www.egsindia.com/whitepaper_g_d_and_t_tolerance_stacks_sigmundworks_solidworks.html
Quality in Assembly Build and Performance affects profitability. Acceptable quality depends on drawings that define design specifications. G D & T Drawings developed according to ASME Y14.5/ ISO Standards and ensured for correctness and completeness is the first step. Assigning least cost tolerances, predicting assembly build and performance is the next step towards developing a fool-proof quality regime. This is done by performing Tolerance Stack Up Analysis. Implementing technological tools to achieve this has following inherent benefits:
1. Correctness and Completeness of Drawings eliminates ambiguities, re-work and errors in production/ inspection processes
2. Identification of dimensional parameters affecting assembly build and performance provides insight into causes and creates objective framework for Least Cost Tolerancing
3. Incorporation of existing Process Capabilities for dimensional management enables decisions on investments in machines, tools and new processes
4. Identification of process stage, based on dimensional sensitivity, when manufacturing processes goes out of control ensures processes are monitored, corrected and controlled effectively
5. Aligning the Design Process with the Manufacturing and Inspection goals helps achieve consistent product quality at affordable cost
To integrate and sustain in a world market, at higher levels of profitability, it is essential that technology content in products is enhanced substantially – an essential ingredient for success.
Please visit: http://www.egsindia.com/whitepaper_g_d_and_t_tolerance_stacks_sigmundworks_solidworks.html
Monday, 22 February 2010
Design Validation of Automotive Systems - Benefits of using SolidWorks Simulation
A new White Paper has been published by EGS India on the Benefits of Design Validation for Automotive Systems.
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Automotive Industry is constantly looking at ways and means of reducing costs and staying profitable while delivering on time. Common denominator in all these challenges is Design. Companies investing in developing indigenuous Design Technologies, emerge successful in the world market and are able to sustain and innovate at a higher pace than the rest of the competition. This is possible on account of the following capabilities:
- Delivering products faster with Up-front Engineering Design Validation as a part of the Product Development Process while compressing the cycle time
- Lean Design by incorporating Value Engineering as a part of the Design Process ensuring evaluation of least cost alternatives before even the first prototype is developed
- Increasing Reliability by Design – an Initiative that will eliminate hidden costs associated with product recall, re-design and/ or replacement of parts
'Valuefacture' of a product ensures product acceptance by Customer while assuring improvement in bottomline profitability. Companies that have identified Design Engineering as a Profit Centre have continued to invest in tools and technologies that augment Design Validation with assured return on Investment.
Read on by registering at http://www.egsindia.com/whitepaper-on-Design-Validation-SolidWorks-Simulation-registration.html
Read on by registering at http://www.egsindia.com/whitepaper-on-Design-Validation-SolidWorks-Simulation-registration.html
Wednesday, 3 February 2010
EGS India to participate in Access 2010 hosted by TANSTIA - ACCESS’10 is the second in the series of International Machine Tool and Engineering Expo
EGS India is participating in Access 2010 and can be visited on Booth 108. Focussing on emerging Technologies and Benefits for the Machine Tool Industry, EGS India will be highlighting the benefits of SolidWorks 2010, SigmundWorks Tolerance Analysis Software and SolidWorks Simulation as a Design Validation Tool for Product Design and Development. Additionally the ability to save, re-use and update Engineering Data using Enterprise PDM (Product Data Management) as well Publishing Manuals and Documentation using 3DVia Composer are the highlights of the program.
The Expo is being conducted at Chennai Trade Centre between February 7 -to- February 9, 2010.
All are welcome and invited to Booth 108.
The Expo is being conducted at Chennai Trade Centre between February 7 -to- February 9, 2010.
All are welcome and invited to Booth 108.
Automotive Industry is constantly looking at ways and means of reducing costs and staying profitable while delivering on time. Common denominator in all these challenges is Design. Companies investing in developing indigenuous Design Technologies, emerge successful in the world market and are able to sustain and innovate at a higher pace than the rest of the competition. This is possible on account of the following capabilities:
'Valuefacture' of a product ensures product acceptance by Customer while assuring improvement in bottomline profitability. Companies that have identified Design Engineering as a Profit Centre have continued to invest in tools and technologies that augment Design Validation with assured return on Investment.
Read on by registering on:
http://www.egsindia.com/whitepaper-on-Design-Validation-SolidWorks-Simulation-registration.html
White Paper focusses on the challenges faced by the Auto Industry and provides the ways and means of addressing Challenges such as Cost Reduction, Warranty Enhancement, Increased Reliability, Improved Sustainability, Reduced Product Development Cycle Time and above all Increase Product and Company USP by adding Immense Value.
- Delivering products faster with Up-front Engineering Design Validation as a part of the Product Development Process while compressing the cycle time
- Lean Design by incorporating Value Engineering as a part of the Design Process ensuring evaluation of least cost alternatives before even the first prototype is developed
- Increasing Reliability by Design – an Initiative that will eliminate hidden costs associated with product recall, re-design and/ or replacement of parts
'Valuefacture' of a product ensures product acceptance by Customer while assuring improvement in bottomline profitability. Companies that have identified Design Engineering as a Profit Centre have continued to invest in tools and technologies that augment Design Validation with assured return on Investment.
Read on by registering on:
http://www.egsindia.com/whitepaper-on-Design-Validation-SolidWorks-Simulation-registration.html
White Paper focusses on the challenges faced by the Auto Industry and provides the ways and means of addressing Challenges such as Cost Reduction, Warranty Enhancement, Increased Reliability, Improved Sustainability, Reduced Product Development Cycle Time and above all Increase Product and Company USP by adding Immense Value.
Saturday, 26 September 2009
Sustainable Designs helps develop Profitable Products - A SolidWorks Initiative
Sustainability Xpress could not have been released, by SolidWorks Corporation, at a better time, with the world looking at Initiatives to address Global Warming, Reducing Greenhouse Gases and Carbon Footprint. A simple add-in inside SolidWorks, it helps Designers understand the impact of their designs on environment early in the design stage.
In terms of recent economic downturn how do sustainable designs result in higher profit, larger market share and improved sales for engineered products? Sustainable designs need to have Conservation as the central theme. Conservation of:
Conservation of Energy focuses on Energy used to produce a product as well as energy consumed by the product during its life. By integrating features in a design to reduce manufacturing stages, energy conservation starts getting addressed. Similarly by evaluating alternate methods of manufacture (such as die casting, sand casting, forging among others) not only energy consumption gets the focus it needs, cost-effectiveness also gets evaluated. This necessarily helps reduce product development costs as well. Efficient designs result in energy savings for the consumer - a USP for the product in terms of market acceptance. Again, this finds favour with energy conscious society across the world. Imagine what, a 10% energy savings in a pump used in agricultural application, can do in terms of energy consumption - the focal point in global warming.
Needless to say, initiatives in Energy conservation helps reduce input cost, increases profitability and market share as well !
Conservation of Resources is a conscious effort requiring attention in every organization to stay competitive. In addition to lowering operating costs, resource conservation in air, water and land helps reduce carbon footprint while preserving the eco-system for future generations.
SolidWorks has raised the bar, once again, when it comes to developing eco-friendly designs for a greener earth. By introducing the ability to evaluate Carbon Footprint, Environmental Impact, Water Eutrophication, Air Acidity and Energy Consumption the ability to develop greener design has become a reality.
Other contemporary CAD software should take the example of SolidWorks in enabling designers develop products with a conscientious effort to help sustain a healthy eco-system - a Social Responsibility that protects the Wealth of future generations.
Let us take the example of a flanged-shaft design as shown in the picture below:
If we look at the design in terms of a sustainable product following aspects come to mind:
Sustainability Xpress shows the difference between Hot-rolled Steel bar and Normalized Steel bar just in material selection.
What do organizations look for in terms of profitability, increasing market share and cost savings? Weight reduction, VAVE ( Value Addition Value Engineering ), BOM reduction, Optimization and above all reliability.
Sustainable design have complete convergence with Corporate goals for higher growth. In addition to providing for ways and means to reduce costs, it helps designers achieve a sense of satisfaction of having made their contribution for a greener earth - a new experience indeed. Another perspective in Design Validation for a Greener Earth - a small but surely a firm step in the right direction.
In terms of recent economic downturn how do sustainable designs result in higher profit, larger market share and improved sales for engineered products? Sustainable designs need to have Conservation as the central theme. Conservation of:
- Material
- Energy
- Resources
Conservation of Energy focuses on Energy used to produce a product as well as energy consumed by the product during its life. By integrating features in a design to reduce manufacturing stages, energy conservation starts getting addressed. Similarly by evaluating alternate methods of manufacture (such as die casting, sand casting, forging among others) not only energy consumption gets the focus it needs, cost-effectiveness also gets evaluated. This necessarily helps reduce product development costs as well. Efficient designs result in energy savings for the consumer - a USP for the product in terms of market acceptance. Again, this finds favour with energy conscious society across the world. Imagine what, a 10% energy savings in a pump used in agricultural application, can do in terms of energy consumption - the focal point in global warming.
Needless to say, initiatives in Energy conservation helps reduce input cost, increases profitability and market share as well !
Conservation of Resources is a conscious effort requiring attention in every organization to stay competitive. In addition to lowering operating costs, resource conservation in air, water and land helps reduce carbon footprint while preserving the eco-system for future generations.
SolidWorks has raised the bar, once again, when it comes to developing eco-friendly designs for a greener earth. By introducing the ability to evaluate Carbon Footprint, Environmental Impact, Water Eutrophication, Air Acidity and Energy Consumption the ability to develop greener design has become a reality.
Other contemporary CAD software should take the example of SolidWorks in enabling designers develop products with a conscientious effort to help sustain a healthy eco-system - a Social Responsibility that protects the Wealth of future generations.
Let us take the example of a flanged-shaft design as shown in the picture below:
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- Reduce the number of fasteners
- Alternate Materials considering processing cost and re-use
- Manufacturing process with least energy consumption
- Integration of features for lesser number of manufacturing stages.
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What do organizations look for in terms of profitability, increasing market share and cost savings? Weight reduction, VAVE ( Value Addition Value Engineering ), BOM reduction, Optimization and above all reliability.
Sustainable design have complete convergence with Corporate goals for higher growth. In addition to providing for ways and means to reduce costs, it helps designers achieve a sense of satisfaction of having made their contribution for a greener earth - a new experience indeed. Another perspective in Design Validation for a Greener Earth - a small but surely a firm step in the right direction.
Saturday, 21 February 2009
Simulation - Cure all for beleagured engineering enterprises?
In these days of economic challenges, companies are forced to look at ways and means of reducing costs to survive and stay profitable. Some of the immediate priorities that need urgent management focus include:
1. How to reduce product cost to sustain healthy margins?
2. How to innovate and deliver products of high value without compromising on safety?
3. How to increase an already shrinking market share?
4. How to eliminate warranty costs, product recall and re-work?
The questions are unending. This is just a partial list. The answers just do not seem to be there.
A careful analysis of all the questions, posed above, provides a common denominator - Design
Product cost is dictated by the Bill of Materials and Drawings. Innovation and USP of a product is driven by product function and efficiencies. Increasing market share is directly related to selling better products of higher value at affordable (read not lower) cost. Warranty issues, recall and re-work relate to product not functioning as intended. All these lead to one common cause - Design, provided the product has been manufactured to specifications provided.
It is well known, without contention, that upto 85% of product cost is influenced by design. Then it would be prudent, on the part of every company that is looking at ways and means to stay profitable, to scrutinize the design process and revisit existing designs to achieve higher levels of efficiency, profitability and success.
If the design teams were to be able to arrive at innovative designs by evaluating a variety of design concepts, validating the same using simulation tools, optimizing designs for least cost and releasing drawings incorporating functional tolerances that meet intended functions, the challenges mentioned in the beginning of this article get addressed with higher levels of reliability, confidence and perfection.
Simulation tools in design are of 3 types. They are:
Above is a case study of a shaft failure, done using SolidWorks Simulation, that could have been avoided if a simple life calculation had been performed. Not only is it expensive to replace during warranty period, but time and efforts spent in getting it identified and corrected, leads to unplanned expenditure. Needless to say the company image takes a beating where the damages are incalculable.
Another example of a design gone wrong is shown below.
Failure due to improper calculation of loads and stresses lead to a correction on the plastic mould. The product was re-designed for better strength, as shown in the SolidWorks Simulation design above, with a higher factor of safety. The product recall costs are staggering in addition to creation of a huge pile of inventory of parts that cannot be re-used.
Efficiency of a cyclone separator was drastically improved, at the design stage, by performing integrated CFD, as shown below in the FloWorks model. By validating early in the design process, a near-optimal cost effective design was possible for chosen configuration. Particle tracking helped understand bottlenecks such as re-circulation in addition to pressure drop calculations.
Innovative Designs can lead to creation of a new market for products that have never been explored. In addition to creating a market share, sans competition, it helps leverage better sales for companies, resulting in increased profits.
Tolerance Analysis can help save money for any manufacturing engineering enterprise by allocating required tolerance to meet design function while minimizing costs.
Tolerance Stack-up Analysis/ Synthesis using SigmundWorks inside SolidWorks
Benefits of Simulation are many-fold. Some of the important ones are:
1. How to reduce product cost to sustain healthy margins?
2. How to innovate and deliver products of high value without compromising on safety?
3. How to increase an already shrinking market share?
4. How to eliminate warranty costs, product recall and re-work?
The questions are unending. This is just a partial list. The answers just do not seem to be there.
A careful analysis of all the questions, posed above, provides a common denominator - Design
Product cost is dictated by the Bill of Materials and Drawings. Innovation and USP of a product is driven by product function and efficiencies. Increasing market share is directly related to selling better products of higher value at affordable (read not lower) cost. Warranty issues, recall and re-work relate to product not functioning as intended. All these lead to one common cause - Design, provided the product has been manufactured to specifications provided.
It is well known, without contention, that upto 85% of product cost is influenced by design. Then it would be prudent, on the part of every company that is looking at ways and means to stay profitable, to scrutinize the design process and revisit existing designs to achieve higher levels of efficiency, profitability and success.
If the design teams were to be able to arrive at innovative designs by evaluating a variety of design concepts, validating the same using simulation tools, optimizing designs for least cost and releasing drawings incorporating functional tolerances that meet intended functions, the challenges mentioned in the beginning of this article get addressed with higher levels of reliability, confidence and perfection.
Simulation tools in design are of 3 types. They are:
- Finite Element Analysis & Fluid Flow computations
- Kinematic Analysis for Mechanisms
- Tolerance Analysis for Stack-up calculations - Synthesis and Analysis of Tolerancing strategies for cost-effective design
Above is a case study of a shaft failure, done using SolidWorks Simulation, that could have been avoided if a simple life calculation had been performed. Not only is it expensive to replace during warranty period, but time and efforts spent in getting it identified and corrected, leads to unplanned expenditure. Needless to say the company image takes a beating where the damages are incalculable.
Another example of a design gone wrong is shown below.
Failure due to improper calculation of loads and stresses lead to a correction on the plastic mould. The product was re-designed for better strength, as shown in the SolidWorks Simulation design above, with a higher factor of safety. The product recall costs are staggering in addition to creation of a huge pile of inventory of parts that cannot be re-used.
Efficiency of a cyclone separator was drastically improved, at the design stage, by performing integrated CFD, as shown below in the FloWorks model. By validating early in the design process, a near-optimal cost effective design was possible for chosen configuration. Particle tracking helped understand bottlenecks such as re-circulation in addition to pressure drop calculations.
Innovative Designs can lead to creation of a new market for products that have never been explored. In addition to creating a market share, sans competition, it helps leverage better sales for companies, resulting in increased profits.
Tolerance Analysis can help save money for any manufacturing engineering enterprise by allocating required tolerance to meet design function while minimizing costs.
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Benefits of Simulation are many-fold. Some of the important ones are:
- Do it Once – Do it Right
- Give the Best to the Organization
- Profit on Day One of Product Launch
- Valuefacture – Eliminates Competition
- Save our Planet
Saturday, 18 October 2008
GD & T - Power of Feature Control Frames using SolidWorks
Feature Control Frame forms the heart of the Geometric Dimensioning and Tolerancing ( GD & T ) practice for engineers involved in creating, manufacturing and inspecting designs. In fact it is the greatest invention of engineering expressions in symbolic language that it is finding unilateral acceptance by the engineering community as a whole.
For the un-initiated, let us considere a hole dimensioned as follows:
Read from left to right, the Feature Control Frame states that "Position of the Axis of a pattern of 8 holes when produced within stated size limits, can be off-centre within a diametral tolerance zone of 0.50 when produced at Maximum Material Condition, when the part is located on Datum A as Primary, Datum Feature of Size B when produced at Maximum Material Condition as Secondary and Datum C as Tertiary references."
Feature Control Frames have a characteristic symbol in the first cell, a tolerance value with a zone descriptor and material modifier (if any) as the second cell followed by cells having Datum references ranging from 1 to 3 depending on the design specification that the tolerance definition is intended to convey. Number of datums depend and possible material modifiers (on datum features of sizes) depends on the intention and feature that is controlled.
Many a times, design intent and design specifications are wrongly used interchangeably while producing drawings. GD & T Drawing is intended to convey design specifications in an unambiguous manner and not the design intent. Sounds strange? Read again !
GD & T symbols, when used with care and purpose, have been proven to reduce costs and greatly improve quality while ensuring part interchangeability and protecting the parts' intended fit, form and functions.
Feature Control Frame Definition using DimXpert
User specified Datums with selected order of precedence alongside features of sizes can be defined for various levels of control based on size, form, orientation and location. Features defined using feature control frame are ascertained for completeness of definition. Features shown as green are complete in dimensional definition. If the feature selected is a part of a pattern of features, say a hole pattern, then a common reference frame with necessary number of features are provided automatically.
Using SolidWorks, this is possible even in the case of imported geometries as shown. This approach enhances accuracy and adequacy, when dimensioning a part with a huge history of features requiring dimensioning.
When a circular feature of size, such as Datum B shown in the Figure, is selected as a datum for another feature, the feature dimensioning is automatically defined in all aspects with appropriate Feature control frame (in this case Perpendicularity) in context to the datum feature used (in this case Datum A) in precedence. This approach, not only saves time, but also ensures dimensional completeness thereby preventing ambiguity in manufacturing and inspection downstream during part manufacture.
Hole depth is also indicated in the Feature Control Frame while defining size limits. Tolerances specified as based on default values specified by the user that can be modified based on cost and practical manufacturing considerations (including machine Cp and Cpk).
When multiple features refer to the same Datum, this is automatically recognized by SolidWorks and common Datum sequence is followed in all relevant Feature Control Frames, signifying a single setting during manufacture and inspection.
In summary, DimXpert inside SolidWorks reduces effort required to develop GD & T drawings while improving accuracy of representation and completeness in definition. This eliminates ambiguity, resulting in overall cost and time savings.
For the un-initiated, let us considere a hole dimensioned as follows:
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Feature Control Frames have a characteristic symbol in the first cell, a tolerance value with a zone descriptor and material modifier (if any) as the second cell followed by cells having Datum references ranging from 1 to 3 depending on the design specification that the tolerance definition is intended to convey. Number of datums depend and possible material modifiers (on datum features of sizes) depends on the intention and feature that is controlled.
Many a times, design intent and design specifications are wrongly used interchangeably while producing drawings. GD & T Drawing is intended to convey design specifications in an unambiguous manner and not the design intent. Sounds strange? Read again !
GD & T symbols, when used with care and purpose, have been proven to reduce costs and greatly improve quality while ensuring part interchangeability and protecting the parts' intended fit, form and functions.
SolidWorks helps designers achieve a great level of definition control with GD & T using DimXpert. Even Imported geometries can have the complete Dimensional schematic completed in no time with accurate representation of the design specifications.
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User specified Datums with selected order of precedence alongside features of sizes can be defined for various levels of control based on size, form, orientation and location. Features defined using feature control frame are ascertained for completeness of definition. Features shown as green are complete in dimensional definition. If the feature selected is a part of a pattern of features, say a hole pattern, then a common reference frame with necessary number of features are provided automatically.
Using SolidWorks, this is possible even in the case of imported geometries as shown. This approach enhances accuracy and adequacy, when dimensioning a part with a huge history of features requiring dimensioning.
When a circular feature of size, such as Datum B shown in the Figure, is selected as a datum for another feature, the feature dimensioning is automatically defined in all aspects with appropriate Feature control frame (in this case Perpendicularity) in context to the datum feature used (in this case Datum A) in precedence. This approach, not only saves time, but also ensures dimensional completeness thereby preventing ambiguity in manufacturing and inspection downstream during part manufacture.
Hole depth is also indicated in the Feature Control Frame while defining size limits. Tolerances specified as based on default values specified by the user that can be modified based on cost and practical manufacturing considerations (including machine Cp and Cpk).
When multiple features refer to the same Datum, this is automatically recognized by SolidWorks and common Datum sequence is followed in all relevant Feature Control Frames, signifying a single setting during manufacture and inspection.
In summary, DimXpert inside SolidWorks reduces effort required to develop GD & T drawings while improving accuracy of representation and completeness in definition. This eliminates ambiguity, resulting in overall cost and time savings.
Sunday, 12 October 2008
Overcoming Market Challenges - A Design Approach
Recessionary trends in markets always force customers to re-think before spending and postpone high-value investment decisions. In these days of wild economic oscillations, every company involved in manufacturing and marketing of products is faced with the following scenarios:
Add to these challenges, the burdening effects of increased input raw material costs, extended product development time and costly re-work due to failures, we have a problem of monstrous proportions that affects the company bottom-line and survivability.
In order to stay competitive, increase market-share and provide more value for less money, product development companies need to do three things:
1. Innovate
2. Improvise
3. Implement
It is well known that 80%-85% of a product cost is driven/ decided by Design. Input raw-material, number and sequence manufacturing operations, product testing, product/ design re-work, field failure correction, enhancing product performance, improving efficiency all have their main input from Design. No time is better time than NOW to revisit our Designs and see how we can address Critical Business Issues.
Cost Reduction Exercise should be done in a conscious and time-bound manner to have any effect. Simple steps, when followed with due diligence, can turn around companies towards higher growth path and profitability. History is replete with testimonies to this cause. 'Jelly-bean' type rounded shape of Ford Taurus increased sales and profitability for Ford Motor Company in the mid-eighties on account of the three 'I's mentioned above.
Step I: Set Goals
Goal setting is an important process that determines the success rate of the exercise. Such goals should have clear alignment with Critical Business Issues facing the company. For example, let us say, a Company ABC that has had a successful run with one of their mainstream products is facing competition from an overseas Company in terms of price. The Goal could be:
Increase Overall Profit margin by 5% while addressing the following:
Step II: Design Action Plan
Design Team, identified to achieve stated goals, then needs to work on a definitive Action Plan with an accepted mission statement: 'Failure is not an Option'
Steps involved in the Action Plan could have following indicators:
Step III: Perform Fit, Form and Functional Validation
Revisiting every design to have a better understanding, in terms of cost is bound to be a profitable exercise. However, for proven products, the inertia to change or the fear of 'tinkering' with a working design over-powers the incentive to adopt new technologies and processes that result in a final product having the least cost and best functionality in its range. This 'fear' or 'reluctance' can be avoided or confronted ( based on the company's approach) by Validating every aspect of Design in terms of their Fit, Form and Function. This provides a basis for the engineering evolution of the product and helps revisit equations in a changed economic scenario.
Step IV: Implement
By adhering to the action plan that helps reach goals within stipulated time frame, cost reduction end benefits are assured. The will to implement after overcoming the fear of change has to be a pre-requisite to the conduct of this exercise. By re-visiting the goals and seeing how close or how far the benefits are, it helps set clear targets for further re-assessments that help build a competitive product.
None of the above would help succeed without the Team taking the ownership for the success or the not-so-successful exercise of competitive product development.
In bleak market scenarios, this exercise provides more benefits even to other areas of an Enterprise:
All the above go a long way in instilling a higher level of resolve to face competition, enhance value and reduce the overall cost of ownership for Customers and Prospects alike.
Notwithstanding other exercises, Design Re-validation is a Necessity that protects the bottom line while ensuring higher profitability for Product Development companies.
- Reduced Orders for Products
- Shrinking profit margin
- Competitive pricing from predatory products
Add to these challenges, the burdening effects of increased input raw material costs, extended product development time and costly re-work due to failures, we have a problem of monstrous proportions that affects the company bottom-line and survivability.
In order to stay competitive, increase market-share and provide more value for less money, product development companies need to do three things:
1. Innovate
2. Improvise
3. Implement
It is well known that 80%-85% of a product cost is driven/ decided by Design. Input raw-material, number and sequence manufacturing operations, product testing, product/ design re-work, field failure correction, enhancing product performance, improving efficiency all have their main input from Design. No time is better time than NOW to revisit our Designs and see how we can address Critical Business Issues.
Cost Reduction Exercise should be done in a conscious and time-bound manner to have any effect. Simple steps, when followed with due diligence, can turn around companies towards higher growth path and profitability. History is replete with testimonies to this cause. 'Jelly-bean' type rounded shape of Ford Taurus increased sales and profitability for Ford Motor Company in the mid-eighties on account of the three 'I's mentioned above.
Step I: Set Goals
Goal setting is an important process that determines the success rate of the exercise. Such goals should have clear alignment with Critical Business Issues facing the company. For example, let us say, a Company ABC that has had a successful run with one of their mainstream products is facing competition from an overseas Company in terms of price. The Goal could be:
Increase Overall Profit margin by 5% while addressing the following:
- Reduce finished product cost by 10%
- Integrate new features that lowers overall cost of ownership to end-consumer by 10%
- Implement within 1 month
Step II: Design Action Plan
Design Team, identified to achieve stated goals, then needs to work on a definitive Action Plan with an accepted mission statement: 'Failure is not an Option'
Steps involved in the Action Plan could have following indicators:
- Reduce Number of Parts going into an Assembly (by integration, elimination or augmenting product functions)
- Reduce Manufacturing Operations required to produce a part (by simplifying geometry)
- Reducing number of serviceable parts (thereby reducing service parts inventory)
- Revisit Bill of Materials to standardize on parts (replace parts with Standard Catalog parts where permitted)
- Reduce fasteners and/ or standard parts to minimum required quantities
- Minimize product configurations to achieve modular variants
- Evaluate Power-to-Weight Ratio for optimal utilization
- Check tolerances of parts going into assemblies and perform tolerance stack-up calculations to reduce/ eliminate rejections at part/ assembly levels
- Validate Designs for Fit, Form and Functional aspects with emphasis on least cost
- Ask Questions such as: Why, Why-not, How, When and What for every design feature that adds to overall cost
Step III: Perform Fit, Form and Functional Validation
Revisiting every design to have a better understanding, in terms of cost is bound to be a profitable exercise. However, for proven products, the inertia to change or the fear of 'tinkering' with a working design over-powers the incentive to adopt new technologies and processes that result in a final product having the least cost and best functionality in its range. This 'fear' or 'reluctance' can be avoided or confronted ( based on the company's approach) by Validating every aspect of Design in terms of their Fit, Form and Function. This provides a basis for the engineering evolution of the product and helps revisit equations in a changed economic scenario.
Step IV: Implement
By adhering to the action plan that helps reach goals within stipulated time frame, cost reduction end benefits are assured. The will to implement after overcoming the fear of change has to be a pre-requisite to the conduct of this exercise. By re-visiting the goals and seeing how close or how far the benefits are, it helps set clear targets for further re-assessments that help build a competitive product.
None of the above would help succeed without the Team taking the ownership for the success or the not-so-successful exercise of competitive product development.
In bleak market scenarios, this exercise provides more benefits even to other areas of an Enterprise:
- Redefining Value and Enhancing Customer Satisfaction
- Confidence in Product Performance and Augmented USP
- Pride of Ownership for a Superior Product
All the above go a long way in instilling a higher level of resolve to face competition, enhance value and reduce the overall cost of ownership for Customers and Prospects alike.
Notwithstanding other exercises, Design Re-validation is a Necessity that protects the bottom line while ensuring higher profitability for Product Development companies.
Wednesday, 8 October 2008
Integrated Design Validation for Fit, Form and Function Using SolidWorks - Part II
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Form validation starts from the first step, namely, concept design. Form is validated all the time. Every dimension involves form validation. Shape optimization directly interacts with form and validates for optimal weight, cost or any variable that the designer uses to arrive at a design solution.
Draft Analysis, inside SolidWorks, helps designer to analyze designs for form requirements that are mandatory from manufacturing considerations. DraftXpert provides a range of tools for form validation inside SolidWorks.
Curvature continuity and tangency on surfaces can be checked by using Zebra Stripes Visual Display availabel inside SolidWorks.
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Zebra Stripes on Plastic Part
Undercut Detection on parts, be they plastic or die-cast, is required tofind trapped areas in a model that cannot be ejected from the mold. These areas require a side core. When the main core and cavity are separated, the side core slides in a direction perpendicular to the motion of the main core and cavity, enabling the part to be ejected. SolidWorks enables designers to perform Undercut Detection analysis to ensure manufacturability issues are addressed.
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Undercut Detection in a plastic part
Similarly Curvature Analysis of parts is an important part of the design process that can be accomplished using SolidWorks with interactive measurement of curvature by traversing the mouse over the surface being analyzed.Similarly, at Sketch level, insight into curvature variations on curves can be shown to understand form variation and control using Curvature Comb in SolidWorks.
Manufacturability has a direct influence on feature form. It is possible to analyze turning, milling and hole drilling operations using DFMXpress inside SolidWorks. Hole Depth-to-Diameter ratio, Minimum percentage of hole area inside a part, Milling Tool Depth-to-Diameter ratio, minimum corner radius and percentage bore relief on turned parts, minimum linear and angular tolerance zones are some of the rule-based checks that can be performed on parts designed using SolidWorks for Manufacturing feasibility.
Numerous features inside SolidWorks help Designers perform Design Validation of Form on a continuous basis. This helps avoid re-work and getting designs done right the first time.
More the next article....
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