Recessionary trends in markets always force customers to re-think before spending and postpone high-value investment decisions. In these days of wild economic oscillations, every company involved in manufacturing and marketing of products is faced with the following scenarios: Reduced Orders for Products Shrinking profit margin Competitive pricing from predatory products Add to these challenges, the burdening effects of increased input raw material costs, extended product development time and costly re-work due to failures, we have a problem of monstrous proportions that affects the company bottom-line and survivability. In order to stay competitive, increase market-share and provide more value for less money, product development companies need to do three things: 1. Innovate 2. Improvise 3. Implement It is well known that 80%-85% of a product cost is driven/ decided by Design. Input raw-material, number and sequence manufacturing operations, product testing, product/ design re-wo...